What does "natural skincare" really mean?
More and more people are turning to natural cosmetics – but what does the term "natural skincare" actually mean? In the best case, it means: products with plant-based ingredients, without synthetic additives, without microplastics, without parabens. But be careful: The term is not protected. That's why it's worth taking a closer look.
True natural cosmetics rely on high-quality, nature-based ingredients that are good for your skin – without over-treating it or throwing it out of balance.
Natural skincare is not automatically better – what to look out for
Sounds paradoxical, but it's true: Just because a product is advertised as "natural" doesn't automatically mean it's good for your skin. Greenwashing is unfortunately widespread – as are allergy-causing fragrances or plant extracts in non-dermatologically tested products.
- Read the list of ingredients (INCI)
- Dermatological tests ("very good")
- Origin & quality of raw materials
- No silicones, PEGs, mineral oils, parabens
- CO₂-neutral production & shipping
Plant Power: These natural active ingredients support your skin
- Neem: antibacterial, anti-inflammatory, skin-soothing
- Aloe Vera: moisturizing, cooling
- Shea butter: lipid-replenishing, skin-smoothing
- Calendula: anti-inflammatory
- Red algae: antioxidant
Neem in skincare: effects, origin and our secret
Neem comes from the Ayurvedic tradition. At natüür, we use it as a highly concentrated NEEMAVERA® extract from our own farm in Paraguay.
- Soothes irritated skin
- Helps with neurodermatitis & psoriasis
- Regulates the microbiome
- Reduces impurities
Our recommendation:
Less is more: why your skin needs more minimalist care
Many skin problems arise from "over-care." Our philosophy:
"As much effect as possible. As few ingredients as necessary."
Natural skincare for every skin type – how to find the right one
- high-quality plant-based ingredients
- good tolerability
- clear, honest formulations
Our recommendation:
Conclusion: Natural skincare that works – honest, effective, emotional.
At natüür, we combine natural cosmetics with responsibility – from the neem farm to shipping.
Our recommendation for sun-stressed skin: