Our history
When our family business began acquiring farmland in Paraguay in 2008, no one suspected that 15 years later it would become the largest neem plantation in the world.
We especially did not expect that we will be able to offer two innovative product lines for skincare cosmetics that include our neem that we win there under the flag natüür.
Well, the story of natüür is the story of a coincidence.
The production
As entrepreneurs, we have worked in a wide variety of industries for decades. There we have learned to always look at things from new perspectives and how important it is to understand new projects properly at the beginning before starting to implement them.
This is what we did when we acquired our farm in 2008 and we continue to do so today when developing our care products.
So you can definitely reinvent the wheel – we call it NEEMAVERA.
What drives us
We believe that the skin of each one of us is unique, just like the person inside it. We want to celebrate this wonderful beauty with natüür.
We are convinced that you don't need a complicated skincare routine or complex formulations. Skincare should be easy. Simple but effective. With only the best of what's inside.
That's what drives us.
That’s why we passionately develop our products.
This is what we stand for as a family business.
Our history
Investment becomes climate protection.
Soon after acquiring the farm area, we realized that such a large area, especially in this geographical and climatic location, is perfect for reforestation.
While searching for suitable plants, we came across the neem tree. Robust against sun, heat, drought, and pests, it is the ideal candidate for the extreme climatic conditions on-site. And with its evergreen, dense foliage, it can absorb large amounts of CO₂ from the atmosphere.
Quickly, the farm turned into a professionally managed plantation with over 200,000 neem trees, now the largest neem plantation in the world. By 2033, we aim to have over 1.5 million trees. We optimize every single process: from growing new seedlings to tree care.
Speaking of tree care: What do you do with all the "waste" from the pruning of branches and leaves of a few hundred thousand trees?
“Waste” becomes raw material.
Our family business spans two generations of entrepreneurs, including lawyers, engineers, and doctors. We have long known that neem has been used for thousands of years in Ayurvedic medicine in India as an important medicinal plant, often lovingly referred to as "our village pharmacy." Therefore, we never saw our neem "waste" as just compostable biomass. We immediately recognized it as a valuable resource – a precious treasure that just needed to be unearthed.
But we don't just have the most neem. Our neem is also of an unparalleled quality and purity worldwide. Unlike in India, our certified organic farm is far from harmful environmental influences in the Paraguayan steppe. There are no cities, industries, highways, or airports nearby. It is completely untouched, shielded from exhaust fumes, pollutants, and any civilization. In the eco-paradise of Paraguay, powered by hydroelectricity, it is simply somewhere in the middle of nowhere.
Neem has also made its way into Western pharmacology and conventional medicine as the new secret weapon. In dermatology, it is increasingly used for skin problems such as acne, eczema, neurodermatitis, and psoriasis. Thus, we decided: We want to develop our own product!
An idea becomes NEEMAVERA.
Next, we needed to determine how to transform neem and its active ingredients into a cosmetic product. The focus of our work then became the development of our own neem extract. The foundation for NEEMAVERA was laid.
We learned everything about neem, its active components, and its positive properties. We consulted with doctors, biologists, chemists, pharmacologists, and users. We invested the next several years in research and development.
As a long-established family business, we are fortunate not to rely on quick revenues. We could take the time to gather the necessary know-how with the utmost care and without rushing. Finally, in late 2022, we launched our first product, our skincare cream.
One product turned into two skincare lines.
Right from the start, we received a lot of positive feedback from users, pharmacists, dermatologists, and colleagues. They all remarked that psoriasis has similar symptoms to other inflammatory skin diseases such as neurodermatitis, and even sunburn, which everyone has probably experienced at some point. Since the early days, we have been repeatedly asked why we don't address these issues as well. Inspired by this, we soon decided to expand our range and create more products.
After a year and a half, a small cosmetics company has grown from a single care product into two independent care lines. One line, called "Med Care," targets specific areas of application and is designed for particularly demanding skin. The other line is called "ESSENTIALS" and introduces a new type of daily skincare routine that is simple yet effective, just as you are already accustomed to from Med Care.
The products in both lines have formulas based on our neem extract NEEMAVERA. They are always natural and always 100% vegan. Every single product has been carefully scientifically developed and dermatologically tested, as well as individually tested and optimized through our co-creator program, together with you, our users. Furthermore, each of our products has been awarded a VERY GOOD rating by Dermatest.
The production
Neem leaves are turned into neem powder.
In 2021, we had a new production hall designed and built on our farm by a German engineer. The freshly harvested leaves are transported there immediately after harvest and carefully washed in a special facility to remove any contamination.
After that, they are gently dried for two days in custom-designed drying boxes. This process is crucial for the later high quality of our neem raw material, as the harvested leaves are very heat-sensitive. Only in this way can we ensure that all the valuable ingredients are fully preserved.
The dried leaves are then ground into powder, carefully packaged, and shipped to Germany. In the next processing step, eight kilograms of our neem extract are obtained from 1,000 kilograms of fresh neem powder.
4o
Powder becomes extract. Our greatest treasure – NEEMAVERA.
The effectiveness of our formulations relies heavily on the valuable active ingredients of neem leaves, such as nimbolide. These plant compounds need to be specifically extracted to make them available in concentrated form for further processing. Therefore, the leaf powder is delivered to our Bavarian partner company, where it is transformed into our neem extract, NEEMAVERA.
This is achieved through a process known as "supercritical CO₂ extraction." We are currently patenting the exact parameters of this process (as of April 2024). This method concentrates the active ingredients from our neem leaves by a factor of 50. The result is NEEMAVERA.
The extracted product is a dark green, very thick paste that, thanks to the gentle processing thus far, still retains the typical scent of freshly cut neem leaves. The power of neem can be felt, seen, and smelled in all natüür products. Our unique and deliberately gentle processing method ensures that neither the original color nor the soothing scent of natural freshness is lost. Finally, the finished extract is standardized to an exact value, making it perfect for incorporation into cosmetics.
Extract becomes cream. Or nail balm. Or a revolutionary new AFTER SUN GEL.
Our NEEMAVERA is also carefully tested for quality and purity with each batch. Only after all tests are successfully passed does the extract become part of a natüür skincare product. The extract is delivered to our experienced production partner in Germany, where it is transformed into the respective product in a certified production facility, following strict formulations.
In our products, we avoid everything that is not absolutely necessary, such as:
- Unnecessary fragrances and colorants
- Parabens and irritating preservatives
- Microplastics and nanoparticles
- Silicones and polyethylene glycol (PEG)
- Drying alcohols
- Mineral oil derivatives
Oh, and of course, all natüür products are always 100% vegan.
Last but not least …
Just as we prioritize quality and sustainability in the formulation and production of our actual products, we do the same in their packaging and shipping.
According to Tagesschau, shipping a package results in the emission of between 530 and 670 grams of harmful CO₂. That's why we ship our goods through DHL GoGreen. This type of delivery reduces the CO₂ footprint by up to a third! This way, we can deliver every package to you in a climate-neutral manner. The remaining CO₂ emissions are offset through investments in climate protection projects.
Sustainability in Shipping Packaging:
The boxes in which our products arrive are made from recycled, unbleached paper. We also avoid using fillers such as plastic cushions or packing peanuts. Instead, we use paper shreds, also made from recycled and unbleached paper. This means you can easily recycle all our packaging and fillers with your paper waste.
That's what drives us.
We all only have one skin.
Our skin is our constant companion. And every skin is absolutely unique – just like the person it belongs to!
We want to show everyone what true beauty is all about: A normal, real, special body. Normal, real, special skin. Always different and always wonderful. With or without wrinkles, old or young, dry or oily, with texture or super smooth, glassy, leathery, with discoloration and in various colors. With tattoos, with scars, with jewelry or without.
It is precisely this uniqueness and true beauty that we want to celebrate with natüür. We give our best every day to develop our products for this purpose.
Your skincare routine should adapt to your lifestyle, not the other way around.
Complicated routines only waste time, cost money, and often do more harm than good. That’s why you should always tailor your skincare routine to your own needs and not follow any supposedly cool trends.
By doing so, you naturally make the right choice and help your skin best regenerate and repair itself on its own. It feels good and you look much better too. Because true beauty comes from within.
As much effectiveness as possible. As few ingredients as necessary!
When formulating our recipes, we place the utmost importance on using only those ingredients that are truly necessary to achieve the desired properties for our products.
Moreover, we ensure that our products are always efficient, meaning that even small amounts are sufficient to achieve the desired effects.